E-commerce Marketing

E-commerce Marketing

Souravmarketing

Electronic commerce is a way of doing business on large electronic networks such as the Internet. The purchase or sale of goods or services under e-commerce is through electronic systems such as the Internet. It is a business on the Internet. E-commerce is widely considered to be the buying and selling of products on the Internet.

In this way, the sale and purchase of services and goods through the Internet is called e-commerce. It involves electronically transferring data or money between two or more parties. Simply put, this is online shopping

Currently e-commerce is one of the most important aspects of the Internet. E commerce allows consumers to electronically exchange goods and services with no constraints of time or distance. Buying and selling goods on the Internet is one of the most popular examples of ecommerce.

Examples of Ecommerce: -

Online Shopping

Electronic payments

Online Auctions

Internet Banking

Online Ticketing

Major Benefits of E-Commerce: -

Using e-commerce, the organization can expand its market to national and international markets with minimal capital investment.

E-commerce improves the company's brand image.

E-commerce helps the organization to provide better customer services.

E-commerce helps in simplifying business processes and making them fast and efficient.

E-commerce greatly reduces paper work.

E-commerce increased the productivity of the organization.

E-commerce helps in reducing the cost of products, so even less affluent people can buy products.

Types of E-commerce: -

Business to Business E-commerce (B2B E-commerce): - According to its name, B2B e-commerce is related to the transactions done between two businesses. For example, if a company does not make a product on its own and after buying from another company and then selling the same, then it comes under B2B.

Business to Consumer Ecommerce (B2C Ecommerce): - In this, the transaction takes place between a business and a consumer. This is the highest e-commerce. For example, companies like Flipkart, Amazon etc. buy the consumer directly.

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