Pay per click (PPC)
This is an internet marketing model in which the advertising institute pays some money for every click on the advertisement.
This is a method by which you can buy some visits to your blog, and you will pay to the advertising company in exchange for that visit.
When you are using google, you will see that as soon as you do some search, then you will write AD in front of some link of the search result.
This is a performance based payment model, if your ad is not clicked then you do not need to make any payment.
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Pay per click (PPC) pricing
The pricing of each click of PPC depends on which country and type of visitor the advertiser expects to receive on their blog.
Factors affecting the value of PPC advertisement.
1- visitor location
If you advertise your blog through pay per click of your blog, then its value depends on where you want to get a visitor from where you are. If you want visitors from India, Nepal, Bhutan, Sri Lanka, Pakistan, then you will have to spend less money for per click.
But if you want visitors from Western countries like USA, UK etc., then you can study to spend more money.
2- Keyword
The second factor for determining the value of pay per click is keyword. On searching for which keyword do you want to show your blog. This thing also depends the value of your PPC advertisement.
For example, if you want to advertise your blog with the words insurance, loan, software etc., then you can read to spend more money.
This means to say that if you advertise your blog with high cpc keyword, then you will have to spend more money.
Benefits of Pay Per Click
If you want to rank your blog post by a keyword without doing SEO search engine optimization, then you can take help of it.
It is much cheaper than other marketing technics, and by this you can show your blog ads on high traffic websites with very little money and you will pay for the traffic from where your blog will come.
There are some changes in Google Algorithm from time to time, due to which the ranking of websites keeps decreasing or increasing, but it does not have any effect on pay per click PPC.
You can target your audience with pay per click, and sell your products and services to them, with PPC you can also target a particular location, that is to say, you mean keywords, location, according to your own You can advertise your blog by targeting Website, Device, Time and Date.
You can also promote your blog or website or your business in a low budget through pay per click.
If you have just started a company soon, you can advertise it for less money, or your company has started an offer, then you can access your offer to people with this for less money.
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